Audience Theory

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today? 

The two-step flow model is the idea that the audience is influenced by "opinion leaders" (individual or organisation that influence public opinion) in the media and how the audience reacts to different media.This theory suggests the media is not all powerful and that social factors are also important.

2) How does this YouTube blogger fit into the two-step flow model?

 This YouTube blogger fits into the two-step flow model as he is influencing people's thoughts on the game, giving them an idea of the game perhaps for viewers to see the game without having to pay.

3) How this  Telegraph article on influential tweeters fit the two-step flow model?

 This Telegraph article on influential tweeters fits into the two-step model as famous people like One Direction have a large fan base. From the article we can see that they have more followers than more important people, therefore, this means that people follow them as a result of their status.

4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?

Jamal Edwards links to the two-step flow model because his YouTube channel has a lot of subscribers meaning that his point of view is heard and consumers may be influenced by his opinion.