Brand Values

        The Costa Coffee brand is very warm, welcoming and friendly, very popular in the UK and also worldwide being the second best coffee shop after Starbucks. This makes them want their drinks to be at a higher standard. Its brand values would be about there history and passion for coffee, promoting their affordable prices and expressing their love for the environment by making the cups recyclable. 

             The Costa Coffee brand is about its history and family.

             

                                          Costa: Warmth

               Nike is a very sporty and simple brand. Their brand is very clever as they use a simple shape and turn it into meaning. The tick could be the representation of making the correct choice. Also by their slogan "Just Do It" which is catchy to their target audience. The brand value would include promoting sporty wear and possibly telling their audience that the sporty, healthy life is the best way to go.

            Nike brand is a way of promoting a sporty life style.

            

              Nike: sport

                Amazon is a company that sell products of all sorts including technology, clothes, food etc. They uses their letters of the word in a clever way by making the arrow under neath look like a happy face giving the consumers the idea of  happiness and satisfaction. Amazon have a buy with one click which is where you click the bottom so that you pay without the hassle.
                                                             
                                                                   Amazon 

                                                          

                  Mac Donald's is a successful world wide fast food company that specialises in making American burgers and fast foods. The colours, red and yellow, attract customers and make us think of food and they are known to make you hungry. Their slogan, 'I'm lovin it.' It has a smooth and persuasive slogan to grab the consumers. I'ts brands values are traditional, authentic American burgers and fulfilling the dreams of children. For example, their famous happy meals comes with a toy and a healthy snack- that children enjoy!
                                                       It is an international sensation that produces great American                                                       burgers!
                                                         Mac D family

         

        

        

                                                             

                Coca Cola is a world wide sensation, promoting: family and companionship. It's adverts are always positive with happy music and it is filled with laughter. They are always having fun and are always spending time with their loved ones.Coca Cola are even famous for putting names on the bottles of peoples name to personalise it for each consumer. 

             Coca Cola's image is all about appreciating the small things in life with your close ones. 

Friendship!