Ill Manors: Tag London Campaign

 Ill Manors Tag London campaign on Musically  

Think With Google Creative Sandbox page original website for the campaign is here.

1) Summarise the Ill Manors Tag London campaign in 100 of your own words.

The tag London campaign was launched by the director of the film Ben Drew also known for his stage name Plan B. This campaign was mainly targeted towards young teenagers and even young adults who spend long periods of time on social media. Due to this, the campaign was launched to involve fans as well as others to get involved with the film and spread recognition and their personal opinion on the film itself. Using media platforms such as twitter, helped promote the film as well as the soundtrack that were released during the same period.The tweets were used to create digital graffiti and was projected on famous landscapes and buildings such as The National Gallery for everyone in London to see then sent back to those who had created a hashtag. As a result, the film as well as the soundtrack became increasingly popular.

2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?

This campaign had a huge impact on the promotion of both the film as well as the soundtrack due to the fact that they involved audiences to make them feel part of the success and find out more information about the film and the music video as highlights the synergy between the two.

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

There is  clear synergy between the Tag London campaign and other texts including 

4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.

Firstly, the main reason why user-generated campaigns are more successful than traditional media campaigns is due to the fact that 

5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NEXT PROJECT AND IS A TERRORISTS WISH

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

Ill Manors Print: Branding

1) What are the key conventions that help you identify the print text? (e.g. title, central image, review quotes etc.)?

The key conventions that identify the Ill manors brand is the title "Ill" being in much larger than "MANORS" signifies the importance as well as the fact that the gun is help over it. 


2) What design features help identify the Ill Manors brand?


The Ill Manors brand is identified mainly through is colour and location scheme which is very gritty, dark and urban from the council estate and hints of violence. Additionally, the fact that both Plan B and Ben Drew are on the poster in order to show the audience two sides of his artistic work from music to film making.


3) What examples of synergy can you find with the broadcast platform or other print examples?


From this branding platform, we can see the synergy between the main character, the location is similar to the one of the film as well as the music video-council estate and the weapon (gun) in the protagonist's hand which allows the audience to understand that this is a violent film reflecting harsh conditions. Similarly, using the same characters from the film for promoting.

1) What are the key conventions that help you identify the print text? (e.g. title, central image, review quotes etc.)?

The key conventions that identify the Ill manors brand is the title "Ill MANORS" as well as the use of the main protagonist and the characters in which his link interlinks with. Moreover, in this poster they have once again emphasised the location being urban, gritty and suggesting working class and difficulties.


2) What design features help identify the Ill Manors brand?


In particular, this poster the  Ill Manors brand is identified through it being subversive using colours and images to reflect each of the characters 


3) What examples of synergy can you find with the broadcast platform or other print examples?

From this branding platform, we can see the synergy between not only the main protagonist but also the other characters who interlink with the protagonists life (facial expressions to reflect their lives in the film), the location is similar to the one of the film as well as the music video-council estate. 

1) What are the key conventions that help you identify the print text? (e.g. title, central image, review quotes etc.)?

Once again, the key conventions that identify the Ill manors brand is the title "Ill MANORS" as well as the colours and the location that reflects the lives of the characters as well as their stories


2) What design features help identify the Ill Manors brand?


The Ill Manors brand is identified mainly through is colour and location scheme which is very gritty, dark and urban from the council estate


3) What examples of synergy can you find with the broadcast platform or other print examples?


From this branding platform, we can see the synergy between the main character, the location is similar to the one of the film as well as the music video-council estate and the weapon (gun) in the protagonist's hand which allows the audience to understand that this is a violent film reflecting harsh conditions shown