Broadcast: Ill Manors Music Video Analysis

Media Forms                            How is it typical of a music video? 


Plan B produced his own music video to promote his film "Ill Manors" which is quite controversial in the way that the aspects and elements used can be seen as a typical music video however, it could be argued that it is not typical in many ways. The use of actual footage from the London Riots means it has an authentic sense of realism and is  up to date with events that have happened in the past.This could be argued, to not being typical as other music videos tend to focus more on narrative or on the singer themselves. Within the music video, we see Plan B himself performing which gives the video a typical element. Additionally, it is typical in the sense of the length of the music video as popular song tend to have the consistent length of three minutes to four. Similarly, we see a synergy between the actions in the  video with the lyrics which also reflect the film.  Last but not least, the last paced editing adds to the "typical" conventions of the music video.


Media Representations     How does it represent the London riots/rioters?


The music video mainly refers back to the London Riots and the media presents them in a negative light, giving the youth animistic reputation. Those involved in the London riots were working class and were excluded from society,as a result teenagers turned to antisocial behaviour and face the daily difficulty of being mistreated and judged. Also shown in the music video, we see teenagers loitering around council estates and being associated with the word "chav" which Plan B uses as an acronym for "Council House And Violence". From this, we see how Plan B gives the rioters/teenagers a voice in why they behave the way they do. Additionally, with the way political figure are portrayed in a different light. Plan B creatively uses the format of carton figures in almost mocking tone which says  a statement about his political agenda especially as at the time Britain was run by David Cameron (the Conservative Party). Overall, the music video puts teenagers from these rough areas, in a different light by showing how they are a result of a "Broken Britain". 


Media Audiences      What audience pleasures does the music video offer?

The music video offers some sense of humour as we see political figures being mocked through footage or through the lyrics of the song.This would particularly be aimed towards young youths who live in difficult areas such as East London where the film was set. As well as this being targeted toward the working class, it could also be seen as a genre that the middle class would be interested to watch and see the events that occur in the film which they do not come across in their daily lives. Furthermore, Ben Drew uses the video and the lyrics to communicate his message to not only one democratic group but several.  


Media Institutions    How does the music video help to promote the film of the same name?


The music video is a synergy of the film, also given the fact that the music video and the film have the same name. This element also allows the film as well as the music video to be equally promoted, so that those who listen to Plan B will be interested in this music will also know about the film and those who enjoyed the film may start to listen to his album. The synergy between the characters from the film also create a link with the audience who will see the characters so they create a bond with these same characters from the film.

Broadcast Platform: Ill Manors Trailer Analysis

In the trailer of Ill Manors there are many typical codes and conventions in this montage that give the audience a brief understanding of what the film is about from the key events and action from the film itself. For example the fast pase editing at the beginning that show the audience that a key genre is action, introduction to the main characters so that the audience establish the narrative and the genre however, that being said usually the slogan "We are all products of our environment...some environments are just tougher than others."  is shown at the end  whereas Ben Drew decided to use it within the first thirty seconds of the montage.I think that is is a clever way to getting the audience thinking about the message of the film as well the narrative. As the film is set in an urban environment, in East London we can see the film being targeted to working class teenagers and young adults that live in similar environment which is reinforced IN "A FILM FOR OUR TIME". This is significant because it it reinforces the idea of how it is targeted for today's generation as well as there time to show what happens in environments like these.Similarly, the slang that is used now-a-days may appeal more to certain teenagers. This could also be said about how the characters are dressed. Nevertheless, this film could also be targeted to middle class people who would watch is out of entertainment purposes. With this being said, I think that Ill Manors has a unique selling point as it takes a different approach in how it turns an issue like this into a narrative where we sympathise with the characters.

Ill Manors Film Review

Ill Manors is a British is a dark and gritty crime drama film based in East London following the life of four drug dealers and the struggles they face living in their lives. It uses a unique way of presenting these dysfunctional characters in a new light especially how all the characters are some how linked together.It follows the life of Kirby a drug dealer who is released from prison, Ed who is cruel in how he get his phone, Michelle as drug addict, young Jake who is drawn in a local gang, Chris who hunt for revenge Katya, who is trying to escape traffickers and the main protagonist, Aaron who is in conflict with himself to just do the right thing. According to the director and writer Ben Drew also known as Plan B the film was inspired by the London riots in 2011, the aftermath and how the youth is persevered in a negative light through the media.

Ill MANORS Indext

Ill Manors: Film Review

Broadcast Platform: Ill Manors Trailer Analysis

Broadcast: Ill Manors Music Video Analysis

Broadcast Platform:Ill Manors TEDx Lecture

Broadcast Platform Concluded: Ill Manors "Making Of" DVD extra, television and radio interviews

Ill Manors: Print Platform

Ill Manors Print : Branding

Ill Manors e-media: Tag London Campaign

Ill Manors: e-media off-site research

Ill Manors e-media: Website Analysis

Blog task: Binary Oppositions and Ideology

In this debate we see a clear example of binary oppositions between Nigel Farage and Russel Brand not only from how they present themselves but also in the political point of view. The politician Farage seem to have the power in this situation as he is more experienced in the field where Brand tries to incorporate this and try to connect with the audience. We also see that Brand is left wing meaning is possibly a labour supporter whereas Farage is more right wing  and represents UKIP. Throughout the debate we see Brand trying to connect with the audience and hightlight that he is "just like you" and how is an average person which is another opposite of rich vs poor.

January Assessment: Mest 1 Exam Feedback Learner response

WWW: Much stronger question 1 and 2 than 3 and 4- timing issue? You are starting to consider effect of techniques you've noticed.

EBI: Proof read and re-structure. make sure you are answering each question focusing on that part only eg don't discuss mise-en-scene unless its for question 2.

LR

Mise-en-scene makes a huge contribution to the impact of the short film. The use of costume was used in a unique way. The two adults were dressed in the conventional day to day clothing giving an authentic sense of realism. However, the daughter was dresses in a fairy costume which could foreshadowing of the accident and the daughter being one of the sources to help save the father's life. The advert has effective use of high key lighting giving the shot film a more warm look being in a middle class, aspirational family. The lighting also changes at certain parts of the advert to reflect the events that are occurring. For example when the crash nearby the lighting starts to dim.The actors also use their facial expression to mirror the events that occur in that minute. For example during the beginning all three actors are smiling and reflecting the mood of being with family and happiness however, this changes when, the crash is seconds away and their facial expressions as well as body movement changes from the man (father) smiling and relaxing to becoming afraid and stiff. Sussex Safer Roads also uses the use of props in a distinctive way. For example the use of the glitter to represent the glass from the car once the crash has taken place. This is significant as the audience get to see the effects with any extreme violence. 

Audience: Effects Theory

 Media and Audiences Factsheet 030 -The Effects Debate

Does the media have the power to change peoples’ behaviour, attitudes or promote values and ideologies?

a. Do you play violent video games and/or watch violent films? Are you violent in ‘real life’?

No, I don't really play violent games but have seen some violent film.This doesn't really make me violent. I think it depends on the mentality you have and how individuals process it.

b. Do you ever see a product advertised on TV or on the internet and decide you want to buy it?

Yes, some products are advertised in interesting ways. In particular, in my opinion, I feel that the ones that also contain humour draw the audience in and makes it more appealing

c. Have you ever seen a documentary which has drawn your attention to an issue which you now feel strongly about?

Yes, I've seen many documentaries that make me realise a various amount of issues, however, the ones that make me 

2) What are the four categories for different effects theories?

The four categories are:

• Direct Effect Theories

• Diffusion Theories

• Indirect Effect Theories

• The Pluralist Approach

3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events? 

Some texts which have been blamed for specific events are:

• Child’s Play – The murder of Jamie Bulger

• Marilyn Manson – The Columbine High School shootings

• Natural Born Killers – a number of murders committed by

romantically linked couples. in one case, the director was sued

for inciting violence although the court case was later dismissed

4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the fact sheet.

The 1999 Columbine massacre was the incident where two teenages boys Eric Harris and Dylan Klebold went to school loaded with weapons and killed13 students then killed themselves. Their role model was Adolf Hitler hence why they chose to kill on his birthday. 

5) What are the reasons listed on the fact sheet to possibly explain the Columbine High School massacre?

The Columbine High School shootings occurred due to a complex relationship between: The ease of access to firearms and the social acceptance of gun ownership,the alienation felt by teenagers who felt as though they did not fit in, the hopelessness caused by living in an area where unemployment was high and was economically disadvantaged and the general desensitisation caused by access to a

range of violent images: film, TV, the news, the internet.

6) What does Gerbner's Cultivation theory suggest?

This theory considers the way the media affects attitudes rather than behaviour. The media is seen as part of our socialisation process, communicating ‘appropriate’ attitudes and the norms and values of the culture. According to this theory, while any one media text does not have too much effect, repeated exposure to certain ideas and values may make the audience less critical of the ideas presented as they may become normalised. The audience become desensitise toward negative or violent behaviour and may think it to being "normal".  

7) How does this front page of the Daily Mail link to Cultivation theory? 

This front page links to the cultication theory as the theory suggest that the more the media repeats an idea the audience will except it and will not question if it is "normal" or not. So, the fact that "UNDER 5s" are "GLUED TO SCREENS 4 HOURS EACH DAY" says something about our media today. It could suggest that children at an even younger age are influence by the media as a result of them using it on a daily basis. 

    

8) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence?

The factsheet suggests that action films violence and this being a negative influence can reinforce this violence to younger children. 

9) What criticisms of direct effect theories are suggested in the factsheet?

This theory is largely discredited as it makes simplified judgements about the audience. One criticism that is suggested in the factsheet is that some theories e.g. the hypodermic needle theory have a tendency to scapegoat, in that they habitually blame the same types of media texts such as horror films, rock music, video games for the things that are supposedly resultant of the overexposure to those texts. For example the Jamie Bulger case and also the Columbine massacre.

10) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?

11) What examples are provided for Hall's theory of preferred, negotiated and oppositional readings?

The Sun and The Guardian may report the same ‘facts’ very differently as the sun is targeted towards more working class people whereas the Guardian  is targeted towards more educated readers- middle class.

12) Which audience theory do you think is most convincing? Why? It is important that you develop critical autonomy in judging the arguments for and against different theories and form your own opinion on these issues.

In my opinion, I think that the most convincing theory is Gerbner's theory of Cultivation. This is because it reinforces the idea learning through watching over and over again. It is important to develop critical autonomy because having your own opinion on media texts that we watch gives us ac chance to agree but also argue