The main colour which of the background is black and white which that suggests a more serious side of a person not hiding who they are. The font however, is in a graffiti style signifying this is targeted towards young people. On the right hand side there is a quote from 50 Cent "Where I am from, there is no plan B. So, take advantage of today because tomorrow is not promised." This may encourage young teenagers to buy the trainers as he is a celebrity so they have more trust in him. The picture of 50 Cent takes up half of the page of the background meaning that he is a significant part of the poster. The other half of the background are finger prints of both hands which may have connotations of past crime. This could be interpreted in the way that one half is his success whereas the other half may be his criminal past. 50 Cent's pose radiates power, dominance and masculinity. In the center the words "i am what i am" is written in big white font. This could be targeted towards those who have has a troubled past and are inspired to make a change in their lives. The dominant or preferred reading of the poster is for the audience to understand he has power and these trainers will help you succeed. The negotiated reading would be some people may like 50 Cent but other may not. The oppositional reading would be for the audience to see 50 Cent as something not worth their time or even a thug.
Some really insightful comments regarding connotation - especially considering colour scheme and the links between the composition and the effect on the target audience.
ReplyDeleteEBI- Take the 'I am what I am' idea further - what does this suggest about 50 Cent? How does this pride link to the brand identity of the product? You could split your ideas up into composition, framing, lighting and so on so that it is clearer. Get into the habit of putting media terms in BOLD so you can track your work.