Wednesday 23 November 2016

Psychographic Group: Succeeders


This is Julian (25) and Scarlet (23) they met in a business conference five years ago after they both had finished at Oxford and Cambridge university, Julian studying business and Scarlet studying advertising and marketing. When they first began to spend time together they found out that they both has ambitions they wanted to achieve in the future, both agreed that in order to succeed you much work hard. Scarlet enjoyed school as a child she has many privileges that many children did not have. However, she had a difficult childhood at home as her parents were always on business trips and did not have time to be with her, she saw her maid as her only parental figure but learned to be independent. On the other hand, Julian had quite the difficult childhood.He was the son of immigrant parents who found it difficult to adjust to the environment around them. His father became an alcoholic so he had to work at a very young age to provide for the rest of his family. He tried at school put was put down by the majority of the students in his class. His motivation was his ultimate goal and the need to help his family. Now they are both happily married to each other and spend the majority of their time together; at work and in their private life. They have just recently bought a property they were dreaming of being their first business.

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