1) Summarise the Ill Manors Tag London campaign in 100 of your own words.
The tag London campaign was launched by the director of the film Ben Drew also known for his stage name Plan B. This campaign was mainly targeted towards young teenagers and even young adults who spend long periods of time on social media. Due to this, the campaign was launched to involve fans as well as others to get involved with the film and spread recognition and their personal opinion on the film itself. Using media platforms such as twitter, helped promote the film as well as the soundtrack that were released during the same period.The tweets were used to create digital graffiti and was projected on famous landscapes and buildings such as The National Gallery for everyone in London to see then sent back to those who had created a hashtag. As a result, the film as well as the soundtrack became increasingly popular.
2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?
This campaign had a huge impact on the promotion of both the film as well as the soundtrack due to the fact that they involved audiences to make them feel part of the success and find out more information about the film and the music video as highlights the synergy between the two.
3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
There is clear synergy between the Tag London campaign and other texts including
4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.
5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NEXT PROJECT AND IS A TERRORISTS WISH
#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS
#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB
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