Media Forms How is it typical of a music video?
Plan B produced his own music video to promote his film "Ill Manors" which is quite controversial in the way that the aspects and elements used can be seen as a typical music video however, it could be argued that it is not typical in many ways. The use of actual footage from the London Riots means it has an authentic sense of realism and is up to date with events that have happened in the past.This could be argued, to not being typical as other music videos tend to focus more on narrative or on the singer themselves. Within the music video, we see Plan B himself performing which gives the video a typical element. Additionally, it is typical in the sense of the length of the music video as popular song tend to have the consistent length of three minutes to four. Similarly, we see a synergy between the actions in the video with the lyrics which also reflect the film. Last but not least, the last paced editing adds to the "typical" conventions of the music video.
Media Representations How does it represent the London riots/rioters?
The music video mainly refers back to the London Riots and the media presents them in a negative light, giving the youth animistic reputation. Those involved in the London riots were working class and were excluded from society,as a result teenagers turned to antisocial behaviour and face the daily difficulty of being mistreated and judged. Also shown in the music video, we see teenagers loitering around council estates and being associated with the word "chav" which Plan B uses as an acronym for "Council House And Violence". From this, we see how Plan B gives the rioters/teenagers a voice in why they behave the way they do. Additionally, with the way political figure are portrayed in a different light. Plan B creatively uses the format of carton figures in almost mocking tone which says a statement about his political agenda especially as at the time Britain was run by David Cameron (the Conservative Party). Overall, the music video puts teenagers from these rough areas, in a different light by showing how they are a result of a "Broken Britain".
Media Audiences What audience pleasures does the music video offer?
The music video offers some sense of humour as we see political figures being mocked through footage or through the lyrics of the song.This would particularly be aimed towards young youths who live in difficult areas such as East London where the film was set. As well as this being targeted toward the working class, it could also be seen as a genre that the middle class would be interested to watch and see the events that occur in the film which they do not come across in their daily lives. Furthermore, Ben Drew uses the video and the lyrics to communicate his message to not only one democratic group but several.
Media Institutions How does the music video help to promote the film of the same name?
The music video is a synergy of the film, also given the fact that the music video and the film have the same name. This element also allows the film as well as the music video to be equally promoted, so that those who listen to Plan B will be interested in this music will also know about the film and those who enjoyed the film may start to listen to his album. The synergy between the characters from the film also create a link with the audience who will see the characters so they create a bond with these same characters from the film.
No comments:
Post a Comment