Broadcast Platform: Ill Manors Trailer Analysis

In the trailer of Ill Manors there are many typical codes and conventions in this montage that give the audience a brief understanding of what the film is about from the key events and action from the film itself. For example the fast pase editing at the beginning that show the audience that a key genre is action, introduction to the main characters so that the audience establish the narrative and the genre however, that being said usually the slogan "We are all products of our environment...some environments are just tougher than others."  is shown at the end  whereas Ben Drew decided to use it within the first thirty seconds of the montage.I think that is is a clever way to getting the audience thinking about the message of the film as well the narrative. As the film is set in an urban environment, in East London we can see the film being targeted to working class teenagers and young adults that live in similar environment which is reinforced IN "A FILM FOR OUR TIME". This is significant because it it reinforces the idea of how it is targeted for today's generation as well as there time to show what happens in environments like these.Similarly, the slang that is used now-a-days may appeal more to certain teenagers. This could also be said about how the characters are dressed. Nevertheless, this film could also be targeted to middle class people who would watch is out of entertainment purposes. With this being said, I think that Ill Manors has a unique selling point as it takes a different approach in how it turns an issue like this into a narrative where we sympathise with the characters.