Tuesday 2 May 2017

Secondary Case Study: A Field In England



Media Magazine article on A Field In England Summary

Overall, the magazine talks about 


Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.  

Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England

Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.

3) How was A Field In England’s release different to typical film releases?


4) What are the advantages to releasing the film across all platforms on the same day?


5) What are the disadvantages to this approach?


6) What target audience would A Field In England be aimed at? Demographics and Psychographics.


7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution?

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